NZ Advertising & Media Analysis
Direct, independent analysis — not opinion dressed up as expertise.
- Television29 Jun 2026
Is linear TV still worth buying for your New Zealand campaign?
Linear TV still reaches 47 percent of New Zealanders every day. The question is whether it's the audience you actually need.
4 min read - Out of Home26 Jun 2026
Two ways to buy a digital billboard. Here's what each one actually costs you.
New Zealand now has more than 3,700 programmatically enabled digital billboard screens. That growth creates a real choice — one most advertisers don't fully understand until they've been burned by the wrong option.
5 min read - Agency Pitch23 Jun 2026
How to Run a Winning Media Agency Pitch in New Zealand
Running a media agency pitch is one of the most consequential decisions a marketing team will make. Here's how to do it properly — from writing the brief to selecting the right agency.
6 min read - Agency Review22 Jun 2026
How to Review Your Media Agency — NZ Advertiser's Guide
Most NZ advertisers never formally review their agency relationship. Here's how to do it properly — what to check, what to ask, and what the answers should tell you.
6 min read - Platform Guide21 Jun 2026
TikTok in New Zealand: who's on it, why it works, and how to advertise without wasting money
1.9 million New Zealanders use TikTok. The under-30s are dominant, but the platform is aging fast. Here's what NZ advertisers need to know — audience data, ad formats, what works, and the pitfalls most brands walk straight into.
7 min read - Industry Data19 Jun 2026
NZ digital advertising hit $2.97 billion in 2025. Here's what the data actually tells you.
The IAB NZ full-year 2025 numbers are out. Video up 27%, display flat, search still dominant. What the headlines miss — and what NZ advertisers should take from it.
5 min read - Retail19 Jun 2026
Your shop window is your best ad. Most retailers don't treat it that way.
NZ retailers spend thousands on paid media while their most valuable advertising asset faces the street every day — unmanaged, unchanged, and doing nothing.
4 min read - Media Planning14 Jun 2026
Outdoor media in NZ: what works, what doesn't, and what to watch
Outdoor is one of the oldest channels in NZ advertising and one of the least rigorously evaluated. Here's an honest read on when it earns its place — and when it doesn't.
3 min read - Search12 Jun 2026
Is Search Advertising Dead in NZ?
Not quite. But the search it was built on is disappearing faster than most NZ advertisers are ready for.
4 min read - Small Business26 Apr 2026
Why your advertising isn't working — and why it's probably not your fault
Most NZ small businesses that try advertising and fail aren't bad at business. They've been sold something that was never going to work, by people who weren't going to tell them that.
7 min read - Media Buying14 Apr 2026
What volume rebates actually mean for your media budget
Most NZ advertisers have no idea their agency earns money on their buy. Here's exactly how it works — and what to ask about it.
5 min read - Agency Model2 Apr 2026
The senior–junior problem in NZ media agencies
You were sold by the MD. You're serviced by someone two years out of uni. This isn't unique to your agency — it's how the model works.
4 min read - Media Planning22 Mar 2026
How to Read a Media Plan — NZ Advertiser's Guide
Most media plans are written to be approved, not questioned. Here's what NZ advertisers should look for — and the three questions that uncover most problems.
6 min read - Superscan10 Mar 2026
Superscan: how AI reads your media mix
What Superscan actually does under the hood, why we built it as a free tool, and what it can — and can't — tell you.
3 min read - Digital25 Feb 2026
Why NZ advertisers pay too much for digital display
Display CPMs in NZ are significantly above what programmatic buying should deliver. Here's why — and what the gap looks like in practice.
5 min read - Strategy12 Feb 2026
The case for independent media oversight
Why a growing number of NZ advertisers are adding an independent layer to their agency relationships — and what that looks like in practice.
4 min read
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Occasional notes on NZ media. No fluff, no sales emails.