Ron Sneddon
10 Mar 2026 · 3 min read
What Superscan actually does under the hood, why we built it as a free tool, and what it can — and can't — tell you.
Superscan is an AI-powered media analysis tool. You tell it what channels you're running, roughly what you spend, and who you're trying to reach. It returns a specific read on where the risk is, where the opportunity might be, and one question worth asking your agency.
It takes 30 seconds. It's free. And it's genuinely useful.
What's happening under the hood
Superscan runs on Claude, Anthropic's large language model. The system prompt trains it to think like a senior NZ media consultant — specific to this market, grounded in commercial logic, and focused on actionable output rather than generic advice.
The prompt is deliberately restrictive. Superscan doesn't hallucinate optimism. It doesn't tell you your media mix is great when the inputs suggest otherwise. It's designed to find tension, not validate existing decisions.
Why free?
Because the most common barrier to getting independent media advice isn't cost — it's the belief that you don't have enough at stake to warrant it.
$150K in annual media spend feels like a lot if it's your budget. It feels like a small account to a network agency. Superscan removes the threshold. You don't need to be spending seven figures to find out if your media is working.
What it can't do
Superscan works from the inputs you provide. It doesn't have access to your actual campaign data, your buying terms, or your media owner relationships. It reads the mix you describe, not the mix you have.
A Superscan is a starting point — a structured independent read that raises the right questions. What comes next is a conversation, if you want one.
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