Welcome to Super

We are an independent specialist digital media agency that creates strong, long-lasting relationships between medium sized New Zealand businesses and their customers. We create memorable campaigns that work hard across all platforms and all channels. We only work with people who have skin in the game, those who own their own businesses. We get them and they get us.

Digital Media Strategy

It all starts with a simple plan and we help our clients come up with the right one. But we can’t help you unless we understand your business, so we spend a lot of time getting between your sheets.

We look at your business goals, your target market, your competitors together with external business intelligence like economic trends, growth opportunities, social trends, uncovering a bespoke plan that will give your business a competitive advantage.

Hard Working Digital Advertising

We set out to make your business memorable through creative advertising that is singularly focused on getting your til to ring.

We put results at the front of everything we do. Which is why all our advertising carries compelling messages that attract customers.

We create advertising that is interesting, humorous, inspiring or touching – but above all it gets business moving.

Media Buying

While your media investment may have been a finite amount over the years – and potentially is being reduced – the explosion in media choice has grown hand over fist.

The Super planning process looks at your world, your customer’s world and most importantly the media world wrapping around you in real-time.

Our Planning team looks at how real people actually use media rather than being reliant on out-moded media owned data, which doesn’t take account of contemporary reality.

Social Specialists

Producing engaging and highly relevant content for our clients social feeds is one of our specialities. We only use experienced creative writers and digital producers to capture the essence of our clients’ stories and turn them into world class content that customers will want to read, view and share.

We are not a large factory selling a one-size fits all solution. We care deeply about our digital products and we’re proud of their success.

We like media that people genuinely connect with.

Super is all about smart media – keeping it contemporary, innovative, global and most of all Relevant.

Talk to us

Humans

Ron Sneddon
Managing Director
Blisteringly straight forward, Ron founded Super to serve mid size New Zealand owned companies exclusively. The People we work with have skin in the game and that’s something we really enjoy.

“So many new media choices now make having a specialist on your team essential.

“We bring an array or digital media & marketing expertise that is affordable for mid size firms. The goal is simple – getting their til to ring louder”.

Blisteringly straight forward, Ron founded Super in response to the realities of changing consumer behaviour towards media. “So many new media choices now make having a specialist on your team essential.

Case Studies

Media Insights Prove Invaluable

Previously Temperzone, manufacturers of commercial air conditioning units, had just used radio advertising for its national consumer ad campaign for its Hitachi brand Heat Pumps.

Super commissioned media research which discovered an extremely high usage of digital media by the target customer, homeowners 25-54.

The resulting insights confirmed a heavy digital schedule including Search, GDN , stuff.co.nz and Facebook.

This strategy resulted in an increase in the sell through to retailers who were impressed with the contemporary media schedule.

Bryan Waters, Sales and Marketing Director of Temperzone said, “Super really looked into our target audiences’ media habits and the resulting campaign really took us our of our comfort zone – they did a great job.”

Bringing People & Personality into new Engineering Website

Auckland’s KCL Engineering commissioned Super to produce a new, contemporary website to help promote the businesses speciality in seismic constraints and building products. The client had a tight budget and even tighter turn around for the task.

Super looked at other similar sized engineering firms to discover a total lack of any personality or warmth around their brands and decided Engineers, just like everyone else, responded positively to people first. We put the staff at KCL at the front of our planning and produced a new website that gave life and colour to thebrand.

KCL owner Alistair Knowles commented, “Super produced a site for us that made our people the heroes. As engineers we don’t tend to talk about ourselves, but by bringing our people onto the site Super created a fantastic digital platform for us, that our clients have really responded favourably too.”