Superscan
A straight independent read — not a glossy report full of numbers that don't connect to your business. Completely confidential.
Which channels you're running, roughly what you're spending, and how long you've been at it. Takes about 90 seconds.
Superscan benchmarks your mix against NZ market data and 35 years of media buying experience. You get a plain-English assessment — not a dashboard.
Every Superscan ends with a specific question to ask your agency or supplier — based on what your mix actually shows, not a generic checklist.
Sample output
Digital display — worth checking
Display at 35% of budget is above the NZ benchmark for your category. Without independent viewability data, this allocation carries risk.
Search — reasonable allocation
Your search weighting is in range for a business at this spend level. The question is how actively the account is being managed.
No independent measurement
You're relying entirely on agency reporting. That's the most common issue we see — and the easiest to fix.
The one question to ask your agency
“Can you show me the viewable CPM on our display placements, independently verified — not from your own platform?”
Your Superscan will reflect your actual channels and spend — this is an illustrative example.