NZ Media Intelligence
Independent audience data, rate benchmarks, and market intelligence for New Zealand media. No agency spin — just the numbers and what they mean.
About this data: All figures on these pages are sourced from independent audience research surveys (GfK, Nielsen CMI, Roy Morgan, Nielsen TAM, Nielsen Digital Ratings) and publicly reported publisher/operator figures. Publisher-reported figures and independent survey data use different methodologies — where they diverge, it's noted. Data should be verified with your media agency or the relevant research organisation before any investment decision.
Audience & market data
NZ Radio Ratings
→GfK S1 2026 data by network (NZME vs Mediaworks). Auckland and national audiences, demographic breakdowns, and fact-checks on what the networks claim.
NZ Television Ratings
→Nielsen TAM 2025/26 linear TV channel audiences. Weekly reach by channel, BVOD growth, demographic viewing data, and ThinkTV claim fact-checks.
NZ Press Readership
→Nielsen CMI and Roy Morgan data for NZ newspapers and magazines. Auckland newspapers, national magazine readership — readership not circulation.
NZ Digital Audiences
→Top 10 NZ websites and social platforms by monthly reach — with interactive demographic filters matching the Audience Reality Check. Digital news fact-checks.
NZ Outdoor Advertising
→OOH companies ranked by site count and impressions — national and Auckland. Digital billboards, static boards, buses, bus shelters, and street posters.
NZ Cinema Advertising
→Val Morgan network data — 350+ screens across Hoyts, Reading, Event and independents. Audience profiles, buying formats (MAP, Follow Film, Roadblock), and fact-checks on cinema seller claims.
NZ Influencer Marketing
→Creator tier definitions and NZ rate benchmarks by platform. What to verify before signing a creator, platform-by-platform guide, and fact-checks on industry claims.
NZ Media Rate Benchmarks
→What you should expect to pay across TV, radio, digital, programmatic, social, search, and outdoor. Based on 35 years of NZ media buying experience.
Planning tools
Audience Reality Check
Gated toolFilter NZ audience data by age, gender, income, education, occupation, region, and more. A practical tool for media planning and briefing.
Superscan
Free toolAudit your media plan. Paste in your schedule and get an independent read on whether you're reaching the right people at the right price.
Need help making sense of the data for your specific campaign?
Talk to Ron →