Audience Reality Check

Your audience assumptions
are probably wrong.

Most NZ media plans are built on who marketers think they're reaching. This tool shows who's actually there — and where the gap is costing you.

73%

of NZ media briefs misidentify their primary channel

2.4×

average gap between assumed and actual audience reach

3 steps

to get your full audience reality report

What the tool does

The Audience Reality Check maps your assumed audience against NZ 2026 actual media consumption data. It tells you where typical agency recommendations align with reality — and where they don't.

Describe your audience

Age, gender, income, occupation, region, lifestyle. Three short screens — takes about two minutes.

We run the analysis

Your profile is mapped against NZ 2026 media behaviour data and benchmarked against what agencies typically recommend.

Get your reality report

An alignment score, a channel-by-channel gap analysis, AI search behaviour data, and The Super Take — a plain-English read on what it means.

What you get out

Assumption Alignment Score

A single number showing how closely typical media recommendations match where your audience actually spends their attention. Most scores are lower than clients expect.

Channel gap analysis

A bar-by-bar comparison of what agencies typically recommend versus NZ 2026 actual consumption data for your specific audience profile — by channel.

AI search behaviour data

What percentage of your audience now uses AI assistants (ChatGPT, Copilot, Gemini) instead of Google to research products and services. Most media plans budget zero for this.

Device reality breakdown

How your audience actually consumes media by device — smartphone, desktop, smart TV, tablet — adjusted for their specific demographics and lifestyle.

The Super Take

A plain-English summary of what the data means for your media strategy — written the way an independent senior consultant would say it, not the way an agency would.

Ready to run your check?

This tool is available to Super Media clients and approved prospects. If you've been sent this link, you're ready to go.

Run the Audience Reality Check →Request access