August 6, 2014 Ron Sneddon

Content – The Marketing Cliche

It’s worrisome that the word content is being used by marketers as a grab-all descriptor for everything that populates a website or social media feed.

Content is most definitely not ubiquitous and indeed its an almost insulting term to those who craft the words and pictures, whether they are journalists, writers, bloggers or producers.

When we talk about content it undermines the work, experience and intelligence of those who produce it. Content is not something that comes in a box with a bow on the top. It’s not something you can buy at the dairy.

 

 

 

 

 

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